WordPress SEO by Yoast Beginner’s Guide: Setup

Everyone these days is trying to rank their site content in Google Search Results. There are marketing agencies earning good amounts thanks to the most popular digital term lately, “SEO”. In this article I will explain the different aspects of SEO or “On Page SEO”, and how to handle it in WordPress with one of the best free plugins: WordPress SEO by Yoast .

This is a series of tutorials, in the first part we will configure and understand the different sections of the WordPress SEO by Yoast plugin. In future tutorials in the series, we’ll cover different aspects of SEO, how to use Tags and Categories on your site, the concept of rel='canonical', a practical example of an SEO optimized post, and finally we’ll discuss what else you need to do after setting up the plugin.

Our objectives

This tutorial will help you optimize your WordPress website with the most popular aspects of SEO On Page. Today our goal is to configure the WordPress SEO plugin and understand the implications and meaning of each step.

Search Engine Optimization  or  SEO  (Search Engine Optimization) is the process of affecting the visibility of a site or web page in the “natural” or unsponsored (“organic”) search results of search engines. In general, the earlier (or higher the page’s link position in search results), and the more frequently a page appears in the results list, the more visits it will receive from search engine users.– From Wikipedia, the free encyclopedia

Why choose the WordPress SEO by Yoast plugin? I think it is the best and most complete free SEO plugin, although it is not as simple as AIO SEO, it includes certain vital modules for SEO that are the result of the extensive experience of Joost de Valk – the elite WordPress developer who has created this plugin.

Control Panel

To get started, go to your WordPress admin panel and install the WordPress SEO by Yoast plugin  (Go to Plugins > Add New > Search for  WordPress SEO By Yoast  > Install >). After activating the plugin, if you look at the menu on the left, you will see a new panel with the name SEO , the same as the one in the image below.