The world of SEO is constantly changing. With updates to Google’s algorithm, it can be difficult for businesses to stay on top of everything that needs to be done to rank well in search engine results pages (SERPs). This is where the help of a tool like Semrush comes into play. In this blog post, we will discuss what Semrush does and how it helps with SEO rankings so you can make an educated decision about whether or not this service would benefit your business.
What is Semrush? And How it is helpful in SEO?
Semrush is a popular SEO & SEM tool that helps for many reasons. The platform has an extensive database of keywords, backlinks, and other metrics to help users see the best opportunities in their market. This way, you can find out what works well for your business, so you don’t have to do all the trial and error yourself. There are also numerous training courses available where Semrush experts teach how beginners or veterans use the software most effectively. If there ever were one go-to guide on SEO, it would be this tool.
How does Semrush work?
Semrush is a tool that helps you collect all the information about your competitors. You’ll get to know their SEO, social media, and general marketing strategies. It will help you understand what they’re doing right while also helping you determine where they are lacking so you can focus on those things instead of being distracted by them or trying to compete with them.
The SEMrush features are unmatched by any other tool that I’ve tried. The main advantage of this program is its ability to show you the current rankings for your competitors’ sites and keywords they rank high in.
This allows me to see what words my business should be targeting so we can outrank our competition. There is also an extensive database of keywords and backlinks. I can see the best times to post to get maximum exposure.
Competitive Analysis — provides keyword suggestions that it thinks you should be targeting in your content marketing campaign, which is helpful for most business owners, especially if they have a small budget and team.
Keywords Explorer — helps users find long-tail keywords by looking at their competitor’s top-ranking pages on Google or Amazon, for example so you can easily identify lucrative niches where there might not yet be competition but also comes up with ideas about topics you could write articles about based on search volume alone without bringing key metrics like difficulty into consideration which saves time when brainstorming new blog post topic ideas.
Backlink Analysis — shows users their backlinks from Google Search Console, Majestic SEO, and Moz Open Site Explorer which is helpful if your site has been affected by penalties in the past but also come up with ideas about new sites to try and get links from based on link quality metrics like Trust Flow/Citation Flow so they don’t have to manually go through each domain’s Link Detox report one-by-one.
Content Explorer — is the tool that helps users find articles, news, and blog posts related to their chosen topic to get inspiration for new topics or develop ideas about how to structure content around a specific topic.
Organic Research — shows Google search results in real-time and lets you see all of your competitor’s organic keywords, which are helpful if you want to spy on what kind of content performs best organically for your competitors right now.
Site Audit — allows users to quickly check for any on-site SEO issues, broken links, and duplicate content so they can quickly improve their site’s search engine rankings.
Backlink Audit — This gives you an overview of how your backlinks are performing and shows which sites linking to yours have the most authority based on metrics like Domain Rank, PageRank scores, and Trust Flow/Citation Flow values.
Is Semrush worth it?
The short answer is yes, and I am going to tell you why. There are so many benefits of using Semrush and many great features that people do not even know about, which makes it such a great tool to use.
First thing, Semrush is a competitive intelligence suite for online marketing and SEO professionals. It provides research tools that marketers can use to obtain an edge over their competitors regarding organic traffic tracking and keyword competition analysis. This includes various features such as rank tracking, backlink checking, SERP checking, keyword tracking, and more. The good thing about Semrush is that it also provides you with many amazing features for free.
All in all, if you are looking to get started using Semrush or just want to learn more about what this tool has to offer, I highly recommend checking out the website because they have so much good information about what you can do with this tool.
Semrush free trial
Semrush free trial gives you a chance to use all of Semrush’s features for 14 days without limitations from the moment you create an account on their website. It also comes with a lot of great tools, such as rank tracking and domain analysis, which can really help bloggers who are trying to improve their site’s performance.
The free trial is a great feature because it allows you to see how this tool works for your specific needs and whether or not it’s worth investing in an annual subscription, which offers even more features and settings.
The Final Verdict
Overall, Semrush is a great tool for most people to use because it offers a lot of free features as well as paid ones. The best part about this is that if you decide it’s not worth the investment after all there are still so many things you can do with the tools they provide even without paying anything, which makes it a great tool to use either way.